About Us
Founded in 2014, Param became Türkiye's first licensed electronic money institution by obtaining electronic money license from the Banking Regulation and Supervision Agency (BRSA).
Together with its group companies, Param provides full stack embedded finance solutions and end-to-end services to both individuals and businesses The products and services provided by Param include issuance of electronic money, prepaid cards, multi currency wallets, physical, virtual and mobile POS systems, issuing, acquiring, processing, BNPL, online collection and open banking.
Kredim, one of the Param group companies, introduced Türkiye to the 'BNPL' model for the first time, while Finrota produces solutions for the needs of customers in open banking and online collection. Joining Param in 2023, Czechia-based payments institution Twisto operates in Europe as a BNPL provider. ParamTech, provides financial institutions with cutting edge technology solutions. The newest members of the Param family are Univera and Univis, leading companies in sales, service and logistics.
Param, the first non-bank member of the Interbank Card Center (BKM), is the only electronic money institution authorized to issue cards with Troy, Mastercard, Visa and Discover card schemes. It is also the first and only non-bank member of the BKM TechPOS platform.
Realizing products, services and projects that will add value to the lives of users, with its scalable, secure, value added products and services, Param serves over 80 thousands merchants and marketplaces. As a company with high success rates and availability, Param is positioned as a trusted partner for many local and international companies.
Continuing to break new ground since its inception, Param has reached more than 9.5 million users today with ParamKart, which earns cash back as you spend. In 2019, Param won the "First TROY Global Card Issuing Electronic Money Institution" award at the Discover Global Network Awards, and offers cards specially designed for lawyers and Ministry of Justice personnel, such as BaroKart and AdaletKart. In addition, it serves a wide range of customers such as shopping malls, trade unions and universities with more than 150 co-branded card projects.
Param, the fintech of firsts, expanded its sphere of influence in the fintech ecosystem by acquiring 50 percent of Momento Reklam ve Pazarlama Ticaret A.Ş. in 2021 and all shares of Eçözüm Bilgi Teknolojileri A.Ş., which provides Open Banking and Online Collection services, in 2022.
Param, which produces valuable solutions at every point where finance touches technology, became Turkey's most valuable fintech in 2022 with a valuation of over USD 200 million in the first round of investment by the European Bank for Reconstruction and Development (EBRD), CEECAT Capital, Alpha Associates and Revo Capital.
Within the framework of its international growth strategy, Param started to serve in the United Kingdom under the name of 'Param UK' in 2022 in order to carry its knowledge and experience to Europe, and continues its international activities effectively by acquiring Twisto in 2023 and establishing 'Param International' in the Netherlands.
Param, the full-stack embedded finance provider of Türkiye, will continue to lead the fintech ecosystem with its end-to-end integrated financial solutions with more than 1,600 employees.
